Throughout this project, I focused on creating a professionally crafted mask that meets the specific needs and values of its target audience: adults aged 25-34. My research into this demographic revealed their appreciation for authenticity, detail, and social experiences. The final mask design, while lacking vibrant colors, prioritizes a realistic and well-made aesthetic, aligning with the audience’s preference for quality over flashiness.

This design also facilitates social interaction and participation in events like Mardi Gras, allowing users to conceal their identity while fitting into the festive atmosphere. To effectively reach this demographic, I chose to promote the mask on Facebook, as it is the platform with the highest concentration of users in this age range. The platform’s robust advertising tools, including targeted ads, performance tracking, and cost-effective pricing, ensured the mask would be seen by the right audience and allowed for strategic optimization.